4Sight Channel Partners’ View on the Microsoft Partner Ecosystem Whitepaper 2025

In a time of technological acceleration and global uncertainty, the Microsoft Partner ecosystem across Africa and the Middle East/ Central & Eastern Europe (ME/CEE) continues to demonstrate resilience, agility, and ambition. This report captures the lived experiences of partners navigating one of the most complex, yet promising, regions in the Microsoft network — a region defined by borderless business, diverse regulatory environments, and a hunger for digital transformation.

What emerges from these insights is a story of contrast: partners are optimistic about the future, yet challenged by the present. They are eager to lead with AI, cloud, and Business Applications, yet are often constrained by designation hurdles, pricing volatility, and regional segmentation. They deliver exceptional customer value but struggle for recognition within evolving partner programs.

Despite these tensions, the ecosystem remains energised. Partners are not waiting to be led — they are building IP, educating markets, and reimagining what growth looks like in emerging economies. Their feedback is clear: simplification, enablement, and regional sensitivity must become priorities if Microsoft is to fully unlock the potential of this vast network.

As you read this report, may it serve not only as a reflection of the current landscape but as a catalyst for meaningful dialogue and purposeful action. Together, we have an opportunity to co-create a future where partner impact is amplified — not by scale alone, but by trust, expertise, and a shared vision for what’s next.