Marketing is changing faster than ever before. Marketers own more of the customer journey and must engage customers in new ways across new channels to deliver amazing experiences, while tracking the results of their marketing investments.
With Microsoft Dynamics Marketing, we help you unleash your marketing potential. You can easily plan, execute, and measure campaigns from start to finish. Bring your marketing vision to life—engage customers across channels, build pipeline, and demonstrate the impact of your marketing.
Design your customer journey
- Engage customers with personalized, multichannel campaigns.
- Microsoft Dynamics CRM’s visual campaign designer lets you drag to create and manage campaigns in a single window—across email, social media, events and direct mail.
Build sales pipeline. Drive revenue
Lead management and scoring:
- Generate more sales-ready leads with advanced segmentation and lead scoring.
- Nurture leads with multi-stage, multi-wave programs, and score leads based on behaviour, segmentation and time.
- Integrate with Microsoft Dynamics CRM to combine your sales and marketing funnel and to better serve sales.
Streamline planning and execution
Marketing resource management:
- A single system allows you to plan and manage budgets, collaborate with your team and agencies and manage your content.
- Align your marketing team and plan around a single source of truth, while providing consistent, thoughtful experiences for your customers.
Listen and engage customers on social
- Track your share of voice across the social web, including Twitter, Facebook and YouTube.
- Monitor your global sentiment and brand presence.
- Gain visibility on strategic initiatives on social media.
Demonstrate your marketing impact
- Empower your marketers with access to sales and marketing data through visual dashboards.
- Get a clear overview of campaign results so you can quickly understand performance.
Measure pipeline and revenue across every marketing investment to get a true view of your marketing ROI.